Kingsford Products Co. has announced a new direct-to-consumer (D2C) offering for avid barbecuers that will keep them grilling year-round without the need to track down products in-store. The brand will be providing consumers with access to the Kingsford's Pallet Present that is priced at $400 and includes either 48 16 pound bags of its Original Charcoal or 56 20 pound bags of its Pellets Classic Blend. The pallet of product comes wrapped in a weatherproof cover to allow for convenient storage outside.
Associate Marketing Director at Kingsford Products Co. Rachel Shahvar spoke on the inspiration behind the new product offering saying, "Kingsford grilling is a four-seasons lifestyle. Our fans have spoken, and we listened — they want a better way to get more of the charcoal and pellets they love, and we obliged."