PUMA introduces a new update to its signature King Platinum Lazertouch sneaker model as the football footwear adds to the King line as the newest iteration. The Lazertouch model takes elements drawn from the K-Leather with the textural engravings informed by laser for better control on the fields.
The colorways include the simple options of either PUMA white or PUMA black. The uppers of the silhouettes are made from ultra supple leather materials with the lasered patterns across. This helps full-power shots for goals, touch passes, and dribbling. The slim material is held together with a knitted tongue for comfort and sits on a foundation from the brand's Rapidsprint outsole plate. This promises to be the most lightweight and fastest iteration of the King model.
Image Credit: PUMA
What's Driving This Trend
- Laser-engraved Athletic Gear
- Utilizing laser engraving technology for better performance and control.
- Ultra-supple Leather Footwear
- Leveraging advancements in leather material technology to create more agile and comfortable sneakers.
- Rapidsprint Outsole Innovation
- Advancing outsole plate technology to deliver optimal speed and lightweight performance.
Who This Affects Most
- Sporting Goods Industry
- Incorporating laser engraving and supple leather into new athletic footwear lines.
- Materials Science Industry
- Developing materials and techniques to create more agile and comfortable athletic footwear.
- Technology Industry
- Partnering with sporting goods companies to develop and integrate innovative outsole plate technology.
