The increasingly independent lifestyles that many consumers are leading has led some to lack an emotional support network of friends and family to lean on in tough times, so the 'Kinder' network is positioned as a way to help with this.
The app works by letting users send and receive help in the form of kindness, good vibes and special messages when they're needed most. This helps to support those who might not feel comfortable speaking with someone in their immediate circle or who don't have anyone to lean on to ensure no one needs to suffer alone when they're going through a tough time.
The 'Kinder' network speaks to the decentralized nature of our society as consumers lead increasingly independent lifestyles.
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