The Kiev Jewelry Factory Releases a Delectable Campaign

 - Nov 21, 2010   Updated: Jun 7 2011
References: kiev.info & adsoftheworld
The Kiev Jewelry Factory creates impeccable pieces of elegance and originality inspired by various things from everyday life. For its most recent campaign, Kiev Jewelry has decided to place hot female models next to the inspiration for whatever astonishing accessory they are wearing.

From fabulous frosted desserts to corn on the cob, the Kiev Jewelry Factory creates accessories as delectable as their inspiration.

Implications - The combination of food and jewelry is symbolic of the pairing of decadence with comfort. Consumers love the concept of affluence, but often times feel foreign or alienated to ever actually achieving it. By incorporating food, the Kiev Jewelry Factory effectively localizes expensive jewelry to the common citizen. Corporations who combine new products with familiar concepts can expect consumers to adapt to the company's services or wares more readily.