Maple-Forward Breakfast Meals

The IHOP Kickin’ Maple Chicken Breakfast is Sweetly Satisfying

The IHOP Kickin’ Maple Chicken Breakfast is one of the latest offerings from the diner restaurant chain that will offer consumers a sweetly satisfying option to enjoy. The meal starts off with a buttermilk crispy chicken breast that is drizzled with the new Maple Sweet & Spicy Syrup and paired with four strips of hickory-smoked bacon. The meal is then finished with two eggs, crispy hash browns, two buttermilk pancakes and toast on the side.

The IHOP Kickin’ Maple Chicken Breakfast has been launched as part of the brand's limited-time Ultimate BreakFEASTS menu that is focused on delivering a range of satisfying fare. The meal is priced at $14.69, but the price may vary depending on the location.

Image Credit: IHOP

Sweet and Spicy Breakfast Flavors
There is an opportunity for restaurants to experiment with unique sweet and spicy flavor combinations for popular breakfast dishes, such as the IHOP Kickin’ Maple Chicken Breakfast.
Limited-time Menus
Limited-time menus can be an effective way to drive customer interest and create hype for a particular set of menu items, as seen with IHOP's Ultimate BreakFEASTS menu, which features the Kickin’ Maple Chicken Breakfast.
Comfort Food Reinvented
There is potential for restaurants to reinvent classic comfort food dishes, such as chicken and waffles, by adding inventive components, like hickory-smoked bacon and sweet and spicy syrup.

Who This Affects Most

Fast Food
Fast food chains can explore the use of sweet and spicy flavor combinations to create new and innovative breakfast options for their customers.
Casual Dining
There is an opportunity for casual dining restaurants to create unique breakfast items and promote them through limited-time menus to drive customer interest.
Breakfast Food Producers
Breakfast food producers can experiment with new flavor combinations, such as sweet and spicy, and create new products that cater to changing consumer tastes and preferences.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 17%
Activity 41%
Freshness 9%

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