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Human-Centered EVs

The Kia EV6 is Based on the Brand's Electric-Global Modular Platform (E-GMP)

— March 16, 2021 — Autos
The Kia EV6 has been unveiled by the automotive brand as its latest electric vehicle that is focused on delivering an impressive driver experience thanks to its human-centered design. The vehicle features a crossover-inspired design that is based on the brand's Electric-Global Modular Platform (E-GMP) and is one of the first models that follows on a new design philosophy. The vehicle maintains a modern design that doesn't go too far into the futuristic category, which will thus make it applicable for present-day drivers.

Senior Vice President and Head of Global Design Center Karim Habib spoke on the new Kia EV6 saying, "EV6, as the first dedicated Kia EV, is a showcase of human-centred, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market. With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV.”
Trend Themes
1. Human-centered Design - Automotive companies should focus on developing human-centered designs for electric vehicles in order to create a unique and modern consumer experience.
2. Electric-global Modular Platform (E-GMP) - Automotive companies can utilize E-GMP for the development of a new design philosophy and electric vehicle platform, which will appeal to consumers seeking a modern and sophisticated driving experience.
3. Distinctive Design - Automotive companies should adopt distinctive and impactful designs that combine sophisticated, high-tech features on pure and rich volumes, in order to create a unique space for futuristic electric vehicles.
Industry Implications
1. Automotive - Automotive companies should consider developing electric vehicles with a human-centered design philosophy in order to appeal to consumers who are seeking a unique and modern driving experience.
2. Electric Vehicles - Electric vehicle manufacturers can utilize the Electric-Global Modular Platform (E-GMP) design philosophy for the development of new and innovative electric vehicles that feature a modern and sophisticated driving experience.
3. Industrial Design - Industrial designers should focus on developing unique and impactful designs for electric vehicles that combine sophisticated, high-tech features on pure and rich volumes, creating a unique space for futuristic transportation solutions.
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