The Kia EV6 has been unveiled by the automotive brand as its latest electric vehicle that is focused on delivering an impressive driver experience thanks to its human-centered design. The vehicle features a crossover-inspired design that is based on the brand's Electric-Global Modular Platform (E-GMP) and is one of the first models that follows on a new design philosophy. The vehicle maintains a modern design that doesn't go too far into the futuristic category, which will thus make it applicable for present-day drivers.
Senior Vice President and Head of Global Design Center Karim Habib spoke on the new Kia EV6 saying, "EV6, as the first dedicated Kia EV, is a showcase of human-centred, progressive design and electrified power. We strongly believe EV6 is a compelling and relevant model for the new EV market. With EV6 we aimed to create a distinctive, impactful design by using a combination of sophisticated, high-tech features on pure and rich volumes, while providing a unique space as a futuristic EV.”
Key Themes Behind This Trend
- Human-centered Design
- Automotive companies should focus on developing human-centered designs for electric vehicles in order to create a unique and modern consumer experience.
- Electric-global Modular Platform (E-GMP)
- Automotive companies can utilize E-GMP for the development of a new design philosophy and electric vehicle platform, which will appeal to consumers seeking a modern and sophisticated driving experience.
- Distinctive Design
- Automotive companies should adopt distinctive and impactful designs that combine sophisticated, high-tech features on pure and rich volumes, in order to create a unique space for futuristic electric vehicles.
Where This Applies
- Automotive
- Automotive companies should consider developing electric vehicles with a human-centered design philosophy in order to appeal to consumers who are seeking a unique and modern driving experience.
- Electric Vehicles
- Electric vehicle manufacturers can utilize the Electric-Global Modular Platform (E-GMP) design philosophy for the development of new and innovative electric vehicles that feature a modern and sophisticated driving experience.
- Industrial Design
- Industrial designers should focus on developing unique and impactful designs for electric vehicles that combine sophisticated, high-tech features on pure and rich volumes, creating a unique space for futuristic transportation solutions.
