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Kia and Chevrolet turn their attention to women

In South Korea, as more women find themselves driving their way into economic independence, it would make sense to put them in the driver’s seat of a cool yet cute looking car.

According to Traffic Authority Driver’s License Examination Office, the total amount of women carrying a driver’s license went up to 10 million last year. South Korean Dealerships, such as Kia and Chevrolet, hope that a nice pink car with big mirrors, and storage for high heels will do the trick.

With more customizable storage for your heels, big mirrors to fix your makeup and a cool tiara design, maybe the new Chevrolet Spark and Kia Morning will hit its mark with the ever growing independent women market. What do you think ladies, would you get behind the wheel of this car?

SCORE
0.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 0%
Activity 0%
Freshness 8%

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