Popular foods brands are utilizing fandom to their advantage more than ever, which the new KFC Limited online shop identifies. The online shop is focused on providing consumers with access to exclusive, limited-edition gear that is all themed around the QSR brand and the various food products it offers. This includes socks, shirts, jewelry and much more that is all created with the fried chicken brand in mind to let consumers share their love for it either authentically or ironically.
The KFC Limited online shop is also retailing a Zinger sandwich-Shaped Meteorite that has been crafted from a real meteorite that's 400 years old at a cost of $20,000. The online shop comes as the brand's first move into the retail goods space which is promised to be ongoing with future collaborations with lifestyle and apparel brands in the works.