These New Kettle & Fire Bone Broths are Premium
Michael Hemsworth — July 16, 2021 — Marketing
References: kettleandfire & foodbev
These Kettle & Fire bone broths are being launched by the brand as a new option for consumers to pick up that is beneficial for their own health as well as the planets. The broths come in two options including Beef Bone Broth and Chicken Bone Broth, which are both crafted using bones from animals raised using regenerative agriculture practices. The products are both slow-simmered for more than 14-hours to make them a nutrient-rich addition to one's diet.
Founder and CEO Justin Mares spoke on the new Kettle & Fire bone broths saying, "It’s not enough to be good stewards to our bodies, as a company and as individuals we also need to be good stewards of our land. By supporting those who are working to rehabilitate the health of our soil, we hope to build consumer demand for more sustainably produced products and help scale the adoption of regenerative practices across our industry.”
Founder and CEO Justin Mares spoke on the new Kettle & Fire bone broths saying, "It’s not enough to be good stewards to our bodies, as a company and as individuals we also need to be good stewards of our land. By supporting those who are working to rehabilitate the health of our soil, we hope to build consumer demand for more sustainably produced products and help scale the adoption of regenerative practices across our industry.”
Trend Themes
1. Regenerative Agriculture - There is an opportunity to create regeneratively grown food products that are both beneficial to human health and the environment.
2. Bone Broth Nutrition - There is an opportunity to create new bone broth products that provide additional health benefits beyond traditional bone broths.
3. Sustainable Agriculture Production - There is an opportunity to create products that are sourced from sustainable agriculture practices and use environmentally-friendly production processes.
Industry Implications
1. Food Production - There is an opportunity for food producers to incorporate regenerative agriculture practices and create new products with additional health benefits.
2. Health and Wellness - There is an opportunity for companies in the health and wellness sector to leverage bone broth nutrition and create new products that support overall health.
3. Sustainability - There is an opportunity for companies focused on sustainability to promote and scale regenerative agriculture practices to other food and agriculture industries.
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