Acoustic Material-Based Speakers

The New KEF R Series is Engineered with a Minimal Look

The new KEF R Series Meta collection launches and the British audio gear imprint highlights performance through seven different models. This allows consumers to mix and match without compromising the progressive technology or affordability. The R Series is designed to be audibly pleasing when listening to music or when it is functioning as a multi-speaker as it is capable of Dolby Atmos surround sound as a home theater solution.

The new R Series borrows the same driver design as the feature towering which is the Reference. "Metamaterial Absorption Technology, or MAT for short, is reputed to absorb 99% of unwanted frequencies. KEF uses the analogy of an acoustic black hole – a labyrinth where undesirable distortions never escape."

Image Credit: KEF

Meta-collection Audio Speakers
Opportunity for audio companies to create a collection of speakers with mix and match capabilities to provide better affordability and progressive technology.
Metamaterial Absorption Technology (MAT)
Innovation and development of technology to absorb 99% of unwanted frequencies to provide a seamless audio experience.
Dolby Atmos Surround Sound
Further development of home audio technology and immersive audio experiences for consumers.

Industries Being Reshaped

Audio Industry
Opportunity for audio companies to create new speaker technologies with MAT for a more seamless audio experience.
Home Theater Industry
Opportunity for home theater companies to create immersive audio experiences for consumers by focusing on Dolby Atmos surround sound technology.
Consumer Electronics Industry
Development of audio technologies and materials like MAT to create better performance and affordability for consumers.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 66%
Activity 73%
Freshness 16%