'Keeping Up With The Kattarshians' is a video series on YouTube that plays off of the popularity of reality shows that provide a glimpse into the daily lives of celebrities and other TV personas.
The show is a project from the Icelandic Cat Protection Society and Icelandic production companies, which aims to raise awareness about pet rescue and adoption. The cast is made up of four rescue cats named Guðni, Ronja, Briet and Stubbur, all of which were abandoned and have now found new homes through the YouTube show.
Rather than just showing the cats roaming throughout a real house, Keeping Up With The Kattarshians is set in an oversized dollhouse that is furnished with items for the cats to climb, scratch and otherwise interact with. Those who are interested may check in on the kittens via live webcams, or check out weekly highlight reels of the best moments on YouTube.
What Makes This Trend Stand Out
- Pet Rescue Reality Shows
- Reality shows featuring rescued pets can raise awareness and encourage adoptions.
- Interactive Cat Toys
- Innovative cat toys that promote physical activity and mental stimulation can appeal to pet owners.
- Live Animal Webcams
- Providing live webcams to stream rescued animals can be a unique marketing strategy for animal welfare organizations.
Sectors Adopting This
- Entertainment Industry
- Producing reality shows featuring rescued pets can create new and engaging content for the industry.
- Pet Toy Industry
- Collaborating with animal welfare organizations to create innovative toys can provide pet owners with rewarding and stimulating experiences.
- Animal Welfare Organizations
- Providing live webcams of rescued animals can increase viewer engagement and awareness of their causes.
