The KeepAppy App is a preventative wellness toolkit with multiple features to help users control their mental and emotional wellbeing. The app was created by social entrepreneur Aimee-Louise Carton who was frustrated with the stigmas of mental health and sought to empower individuals to overcome their mental hardships.
The KeepAppy App includes numerous features to help users stay on track through preventative measures including journaling, goal-setting, mindfulness, and a period tracker. The app also boasts a growth-tracking feature with individualized content, community challenges, medicine reminders, and a gratitude diary. In case of emergencies, KeepAppy also includes geo-specific partnered helplines.
As wellness becomes more mainstream and destigmatized, consumers now have more options than ever to empower their mental and emotional wellbeing.
Key Themes Behind This Trend
- Wellness Apps
- Opportunity for businesses and entrepreneurs to create comprehensive wellness apps that focus on mental and emotional wellbeing.
- Preventative Measures
- Opportunity for businesses and entrepreneurs to focus on preventative mental health measures, such as journaling, goal-setting, and mindfulness, to help individuals overcome their mental hardships.
- Community Challenges
- Opportunity for businesses and entrepreneurs to create wellness apps that include community challenges, growth-tracking features, medicine reminders, and a gratitude diary to help users stay on track with their mental and emotional wellbeing.
Where This Applies
- Healthcare
- Opportunity for healthcare businesses to incorporate preventative mental health measures, such as wellness apps, into their services to help individuals improve their overall wellbeing.
- Technology
- Opportunity for technology businesses to create and invest in wellness apps that focus on mental and emotional wellbeing to meet the growing demand for comprehensive wellness-focused apps.
- Wellness
- Opportunity for wellness businesses to expand their offerings and create comprehensive wellness apps that include community challenges, growth-tracking features, medicine reminders, and a gratitude diary to help users improve their mental and emotional wellbeing.
