The 'Zero-G Backpack' from 'Keep Pursuing,' a small design start-up based in Los Angeles, California, was made to combine an artful appearance with an extreme level of function.
With this in mind, Keep Pursuing succeeds in its goal, as the backpack's features are able to enhance its wearer's posture and lighten the weight of the contents inside with its shock-absorbing straps. Consumers will also appreciate its sleek and masculine look, which makes it suitable for even the most picky shoppers.
The Zero-G Backpack is also able to hold a surplus of gear with ease, given its variety of specially designed compartments to keep technology and other valuables completely safe and magnetic closures that ensure consumers don't need to fiddle with clips in order to get what they need. This feature is extended to a cellphone case that automatically attaches to the front of the backpack's strap as well, bringing the ergonomic design full-circle.
What Makes This Trend Stand Out
- Artful Appearance
- Opportunity to integrate artful designs into functional products, creating a unique selling point.
- Enhanced Posture
- Opportunity to develop innovative solutions that improve posture and promote healthier lifestyles.
- Magnetic Closures
- Opportunity to incorporate magnetic closures in various products to enhance ease of use and convenience.
Sectors Adopting This
- Fashion and Accessories
- Disruptive innovation opportunity in creating stylish and ergonomic backpacks.
- Technology and Electronics
- Opportunity to develop compartments and cases for safer storage and protection of tech gadgets.
- Mobile Accessories
- Disruptive innovation opportunity to design cellphone cases that attach seamlessly to backpacks or other accessories.
