The 'Zero-G Backpack' from 'Keep Pursuing,' a small design start-up based in Los Angeles, California, was made to combine an artful appearance with an extreme level of function.
With this in mind, Keep Pursuing succeeds in its goal, as the backpack's features are able to enhance its wearer's posture and lighten the weight of the contents inside with its shock-absorbing straps. Consumers will also appreciate its sleek and masculine look, which makes it suitable for even the most picky shoppers.
The Zero-G Backpack is also able to hold a surplus of gear with ease, given its variety of specially designed compartments to keep technology and other valuables completely safe and magnetic closures that ensure consumers don't need to fiddle with clips in order to get what they need. This feature is extended to a cellphone case that automatically attaches to the front of the backpack's strap as well, bringing the ergonomic design full-circle.