McDonald's UK wants to help consumers start off 2021 on a flavorful note with its new Katsu Curry Chicken McNuggets.
For those unfamiliar, Chicken Katsu is a Japanese dish that consists of a chicken fillet breaded with flour, egg, and Japanese panko breadcrumbs, then deep-fried until golden brown. McDonald's UK has used this classic Japanese dish as the inspiration for its new Katsu Curry Chicken McNuggets, which are set to launch on December 30, 2020. The new nuggets consist of chicken coated in Japanese-style Panko breadcrumbs and then fried until crispy. Each box of nuggets is also served with a side of sweet curry sauce for dipping.
If you're looking to try the new Katsu Curry Chicken McNuggets keep in mind that this dish will only be available for six weeks.
Image Credit: McDonald's UK
Key Themes Behind This Trend
- Japanese-style Chicken Nuggets
- Opportunity for fast food chains to explore international flavor-inspired menu items.
- Katsu Curry
- Growing demand for Japanese cuisine variants outside of traditional Japanese restaurants.
- Limited-time Menu Items
- Increasing popularity of limited-time offerings to create excitement and urgency among consumers.
Where This Applies
- Fast Food
- Incorporating unique and international flavors can help fast food chains stand out and attract new customers.
- Food and Beverage
- Opportunity to introduce Japanese-inspired flavors and dishes into mainstream food and beverage products.
- Restaurant
- Implementing limited-time menu items can help drive foot traffic and boost sales for restaurants.
