Karl Lagerfeld's Fendi Fall 2009 campaign shoot is a smoke-filled, almost apocalyptic photo series. Model Jessica Stam wears dark clothes, super-smoky eye makeup and a brooding expression that screams drama and suspense.
In the second image of Karl Lagerfeld's photography for the Fendi Fall 2009 campaign above, you'll see a male figure walking through the tunnel towards Jessica Stam. What's he doing there? I have no idea, but it doesn't look good for our heroine.
Implications - Consumers are requesting that more and more products with a different subversive and darker image. Buyers are no longer satisfied with pretty images, and are now looking to more thought-provoking images. Businesses that are looking to connect to their clientele should use this aesthetic.
Why This Trend Is Growing
- Subversive Fashion
- There is a growing demand for products with a different subversive and darker image, offering opportunities for businesses to cater to this aesthetic.
- Thought-provoking Visuals
- Consumers are no longer satisfied with pretty images and are seeking more thought-provoking visuals, creating opportunities for businesses to create impactful and dramatic campaigns.
- Dramatic Makeup
- The popularity of super-smoky eye makeup in fashion shoots presents an opportunity for makeup brands and artists to explore and create more dramatic and expressive looks.
Industries Being Reshaped
- Fashion
- The fashion industry can tap into the demand for subversive fashion and thought-provoking visuals to create unique and impactful campaigns.
- Beauty
- The beauty industry can capitalize on the popularity of dramatic makeup looks by offering innovative products and techniques for creating mesmerizing eye makeup.
- Photography
- Photography professionals can explore the trend of thought-provoking visuals and dramatic campaigns to push the boundaries of artistic expression and storytelling.
