Karl Lagerfeld's Fendi Fall 2009 campaign shoot is a smoke-filled, almost apocalyptic photo series. Model Jessica Stam wears dark clothes, super-smoky eye makeup and a brooding expression that screams drama and suspense.
In the second image of Karl Lagerfeld's photography for the Fendi Fall 2009 campaign above, you'll see a male figure walking through the tunnel towards Jessica Stam. What's he doing there? I have no idea, but it doesn't look good for our heroine.
Implications - Consumers are requesting that more and more products with a different subversive and darker image. Buyers are no longer satisfied with pretty images, and are now looking to more thought-provoking images. Businesses that are looking to connect to their clientele should use this aesthetic.