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Karl Lagerfeld's Smoke-Filled Fendi Fall 2009 Campaign
Karl Lagerfeld's Fendi Fall 2009 campaign shoot is a smoke-filled, almost apocalyptic photo series. Model Jessica Stam wears dark clothes, super-smoky eye makeup and a brooding expression that screams drama and suspense.
In the second image of Karl Lagerfeld's photography for the Fendi Fall 2009 campaign above, you'll see a male figure walking through the tunnel towards Jessica Stam. What's he doing there? I have no idea, but it doesn't look good for our heroine.
Implications - Consumers are requesting that more and more products with a different subversive and darker image. Buyers are no longer satisfied with pretty images, and are now looking to more thought-provoking images. Businesses that are looking to connect to their clientele should use this aesthetic.
In the second image of Karl Lagerfeld's photography for the Fendi Fall 2009 campaign above, you'll see a male figure walking through the tunnel towards Jessica Stam. What's he doing there? I have no idea, but it doesn't look good for our heroine.
Implications - Consumers are requesting that more and more products with a different subversive and darker image. Buyers are no longer satisfied with pretty images, and are now looking to more thought-provoking images. Businesses that are looking to connect to their clientele should use this aesthetic.
