The Kardashian's #MyCalvin's editorial marks the return of the memorable campaign, as the women of America's most popular celebrity family are seen sporting the brand's basic undergarments, while promoting its line of classic denim.
Kendall and Kylie Jenner join Kim, Khloe and Kourtney Kardashian, in this cozy and fresh-faced editorial, which was shot by Willy Vanderperre. According to the creative director, Raf Simons, this collection was designed to pay homage to Americana and leverages it's basic undergarments and denim staples, to elicit a sense of 90's nostalgia. The socialite sisters are seen in a barn-like location, which deviates from the usual luxury environments where they tend to be photographed.
According to a statement released by the brand, the Kardashian's #MyCalvin's campaign is all about family and "captures these bonds and brings to life different ways we can inspire families – both born and made — to connect with one another, and celebrate the things that unite us."
Image Credit: Willy Vanderperre
Socialite Sister Underwear Campaigns
More Stats +/-
Celebrity-Inspired Crop Tops
Celebrity Online Shopping Apps
Juxtaposing Eye Shadow Palettes
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.