The Nissin Cup Noodles Karaage Lemon Flavor Big instant noodles have been announced by the brand as its latest flavor that will offer avid fans with a new taste experience to enjoy. The instant noodles come in the namesake Big serving size and feature a base of chicken soup seasoned with garlic along with ginger and black pepper as well as a hint of lemon juice. This is reported to create a sour yet savory flavor experience that is inspired by the flavor of Japanese fried chicken with a citrusy touch that's perfect for lightening up the taste.
The Nissin Cup Noodles Karaage Lemon Flavor Big instant noodles are being launched for sale in Japan on June 12 and is expected to be available in the US market via exports thereafter.
Image Credit: Nissin
Why This Trend Is Growing
- Citrus Flavors in Savory Foods
- Offering consumers a new taste experience through adding citrus flavor to traditional savory dishes like noodles and fried chicken.
- Big Serving Sizes
- Catering to consumers who prefer larger meals and are seeking convenience by offering larger serving sizes in instant foods like noodles.
- Japanese-inspired Instant Foods
- Providing a range of instant foods that are inspired by traditional Japanese dishes, incorporating unique flavors and ingredients that would typically not be found in western-inspired instant foods.
Industries Being Reshaped
- Food and Beverage
- Developing new and innovative products to cater to consumers who seek unique flavors in traditional dishes like noodles.
- Retail
- Offering larger serving sizes in instant foods to cater to busy consumers who prefer meals that are quick and easy to prepare.
- Imports and Exports
- Expanding distribution channels to make unique and traditional Japanese flavors available to consumers in various countries worldwide.
