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Pop Cultural Transformations

Kandee Johnson's Makeup Transformations are Fun Halloween Inspiration

— October 29, 2014 — Art & Design
Kandee Johnson is a celebrity makeup artist with a YouTube following of about 2.3 million subscribers.

Johnson has an uncanny ability to transform her face into any celebrity or character she wishes, from Frozen's Elsa to Betty Boop to Edward Scissorhands. It's almost as though her face is a blank canvas, upon which she paints the most detailed, intricate paintings.

Johnson's video tutorials are nothing short of amazing, and are especially helpful considering Halloween is just around the corner. Her latest tutorial for Elsa is particularly animated; Johnson looks almost exactly like the cartoon! Whether you're going for spooky or pretty, Johnson can give you clear, step-by-step instructions on how to achieve your desired look.
Trend Themes
1. Makeup Transformations - The trend of creating elaborate makeup transformations of celebrities or fictional characters using video tutorials is growing, creating opportunities for makeup brands to create product lines catering to this segment.
2. Youtube Celebrity - More and more YouTube creators are attaining celebrity status and using their platforms to promote and sell products, creating opportunities for businesses to forge partnerships with these creators.
3. Digital Influencer - The rise of digital influencers like Kandee Johnson signals a shift in how marketing and advertising is done, creating opportunities for brands to use these influencers as a more authentic way of reaching audiences.
Industry Implications
1. Beauty - The beauty industry can create product lines catering to consumers interested in elaborate makeup transformations as a result of Kandee Johnson's viral videos
2. Entertainment - As YouTube celebrities like Kandee Johnson become more popular, there are opportunities for the Entertainment industry to incorporate them into their strategies and create new revenue streams for content creators.
3. Marketing and Advertising - The rise of influencer marketing and the success of digital influencers like Kandee Johnson presents opportunities for businesses to engage with audiences in new and authentic ways through collaborative partnerships.
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