The Kallø Honey, Rice & Corn Cakes are a new low-calorie snack form the brand that seeks to offer consumers a free-from way to satisfy cravings for crunchy foods in a guilt-free manner.
Containing just three ingredients, the rice cakes are made with rice, corn and honey (as their name suggests), and come in packs of 13 jumbo-sized cakes. Despite their large size, the cakes contain just 37 calories each and are being positioned as an effective option for consumers to choose in the morning as an alternative breakfast or snack.
The Kallø Honey, Rice & Corn Cakes were explained by Marketing and Category Director at Wessanen UK Bryan Martins who said, "Kallø’s delicious new rice and corn cake is an exciting new addition to our growing portfolio of healthy foods. The 125g pack is ideal for keeping at work or at home, as a convenient breakfast for those on the go, or a great-tasting snack. Calorie-laden snacks can soon add up and so lighter options, like the new honey rice and corn cakes, can help consumers make more considered, healthy food choices.”
Why This Trend Is Growing
- Low-calorie Snacks
- There is an opportunity for developing innovative, low-calorie snack options that are satisfying and guilt-free.
- Alternative Breakfast Options
- There is potential for creating alternative breakfast options that are convenient, tasty, and healthy.
- Free-from Food Products
- There is room for disruption in the free-from food market by offering products with a limited number of ingredients that cater to dietary restrictions.
Industries Being Reshaped
- Health Food Industry
- The health food industry can capitalize on the trend of low-calorie snacks by developing innovative products that align with consumers' desire for healthier choices.
- Convenience Food Industry
- The convenience food industry can explore alternative breakfast options that cater to busy individuals looking for quick and nutritious meal solutions.
- Specialty Food Industry
- The specialty food industry can tap into the demand for free-from food products by offering unique and delicious options that meet specific dietary needs.
