To amp up the young boy wonder's new perfume launch even more, Harrods in London has created a Justin Bieber Ice Cream.
The ice cream is named 'Bieber Bocker Glory' and is inspired by the notes from the star's 'Someday' perfume. With fruits like fresh pears and berries accompanied by wild berry ice cream and topped off with edible glitter, how could anyone resist such a tasty treat? Let alone a 13-year-old girl.
The Justin Bieber Ice Cream is available for $32.
Implications - Consumers are connecting with names in popular culture more than ever before. Products that align themselves with certain characters attract customers who want a closer connection to their favorite personalities. Companies could develop more items like this in order to increase their popularity.