Just5 cell phones are designed to be super-easy to use, eliminating all unnecessary functions of the modern mobile phone. Just5 cell phones feature large buttons, a pre-programmed emergency SOS button, and a battery that will last for six days on a single charge.
In the world of smartphones that are essentially mini-computers, the Just5 cell phone line omits flashy features in favor of simplicity.
Implications - With so many complex electronics on the market, consumers are beginning to gravitate towards simpler operations to avoid hassle. This is especially true for senior citizens who may have little patience in learning how to use new technology. The tech industry needs to focus on the elderly market by providing simple products so that they too can enjoy the benefits of technology.