The ombré hair craze has been going strong for months now, but the June 2010 Flare Alana Zimmer editorial has taken it to the next level.
For 'Hang Ten,' Zimmer sports multicolored dip-dye locks emphasized with drag queen-esque eye makeup. The carefree spirit of the shoot was driven by the beach -- plain and simple. There was no shying away from audacious accessories including a purple bikini top over a more chilled-out Hervé Léger dress.
Why This Trend Is Growing
- Multicolored Hair
- Opportunity for hair salons to offer unique and vibrant hair coloring services, catering to individuals looking for bold and eye-catching styles.
- Drag-inspired Makeup
- Beauty brands can create collections or tutorials that embrace and celebrate drag queen aesthetics, catering to individuals who want to experiment with bold and daring makeup looks.
- Beach-inspired Fashion
- Fashion brands can explore beach-inspired collections that incorporate audacious accessories, appealing to individuals who want to embrace a carefree and bold style aesthetic.
Industries Being Reshaped
- Hair Salons
- Hair salons can capitalize on the multicolored hair trend by offering specialized services and products for vibrant hair coloring.
- Beauty Brands
- Beauty brands have an opportunity to create makeup collections or tutorials inspired by drag queen aesthetics, allowing individuals to experiment with bold and expressive makeup looks.
- Fashion Brands
- Fashion brands can incorporate audacious accessories into their collections to embrace the beach-inspired trend and appeal to individuals seeking a carefree and bold style aesthetic.
