Joylux is a company that offers a suite of life-changing products to improve intimate health for menopausal women. The brand recently announced its partnership with Saks Fifth Avenue. Joylux products will now be sold at the department store's brick and mortar locations.
Saks Fifth Avenue is helping pave the way for menopausal women experiencing symptoms such as bladder leakage and dryness by offering Joylux's range of products. The intimate health range is anchored by the brand's proprietary vFit device, an at-home red-light device to reduce menopausal symptoms. Moreover, the brand is committed to offering clean ingredients in each of its products, formulated by Dr. Sarah de la Torre, an Ob-Gyn, to specifically tend to intimate care.
Image Credit: Joylux
What Makes This Trend Stand Out
- Menopausal Health Tech
- Developing technology that helps treat the symptoms of menopause presents a significant innovation opportunity to meet the needs of aging female populations.
- Clean Intimate Care
- Creating clean, eco-friendly products using natural ingredients for intimate female care offers a market for companies to attract consumers looking for safe and sustainable alternatives.
- Retail Diversity & Inclusion
- Retailers expanding their product offerings to cater to underrepresented demographics, such as menopausal women, can meet a demand for diverse and inclusive shopping experiences in the industry.
Sectors Adopting This
- Health & Wellness
- The health and wellness industry could benefit from developing products and services that cater to women experiencing menopause.
- Beauty & Personal Care
- Companies that focus on natural, clean, and safe beauty and personal care products can expand their offerings to cater to women experiencing menopause.
- Retail & E-commerce
- Retailers and e-commerce companies can better serve customers by expanding their product offerings to include more niche markets, such as menopausal women, to provide a more diverse and inclusive shopping experience.
