Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Joya 'BASICS Edition' Candles Are Great for Anytime of Year

 - Mar 22, 2010   Updated: Jul 12 2011
References: hypebeast
Chic New York-based candle maker Joya has done it again, this time collaborating with upscale Japanese boutique Edition. The products are the Joya BASICS Edition Candles.

A lot of thought has been put into these babies, as the Joya BASICS Edition Candles transcend both gender and seasons in the colorways and the scents chosen. Scents include Green Tea, Mint and French Lavender, just to name a few.

Implications - Conventional products have been revised to be more unique and stand out against competitors. By creating an upscale version of a product, the company will attract users who want to have the most luxurious products, yet still have logical needs to be fulfilled.