Chic New York-based candle maker Joya has done it again, this time collaborating with upscale Japanese boutique Edition. The products are the Joya BASICS Edition Candles.
A lot of thought has been put into these babies, as the Joya BASICS Edition Candles transcend both gender and seasons in the colorways and the scents chosen. Scents include Green Tea, Mint and French Lavender, just to name a few.
Implications - Conventional products have been revised to be more unique and stand out against competitors. By creating an upscale version of a product, the company will attract users who want to have the most luxurious products, yet still have logical needs to be fulfilled.