Toronto's The Weeknd has some of the most dedicated fans with people similar to YouTube user Jovi Jenovi constantly producing content related to the alternative R&B singer's work. In this particular case, it's a kinetic typography music video based on the crooner's song 'Initiation.'
Though it's just words and letters, Jovi Jenovi's editing skills personify the hedonistic and menacing lyrics of the song off The Weeknd's upcoming 'Echoes of Silence' mixtape and is sure to disorient and unnerve viewers in the best way possible. A stand out animation within this interpretation has got to be the depleting bar that comes in about 50 seconds into the video as The Weeknd sings the lyric, "And they high off Shakespeare lines." The meaning behind that lyric is for the listeners to decide.
Tantalizing Typography Music Vids
More Stats +/-
Rad Rap Mogul Mugs
Vintage Footage Music Videos
Enigmatic Afterparty Art
Motel Fantasy Photo Shoots
16 Lovable Lil Wayne Features
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.