The Jordan V.2 Grown Shoes are Comfortable Kicks For Everyday Wear
Robyn Currie — May 31, 2010 — Fashion
The Jordan V.2 Grown shoes has dropped and these rad pieces of footwear take the concept of ultra-comfortable slip-on footwear to a whole new, fashionable, level.
Coming in five different colorways, the-slimmed down Jordan V.2 Grown shoes mix old-school style with contemporary fabrics and a lightweight build. Perfect for the transitional weather between summer and fall! Look for these in stores starting next month.
Implications - In recent years, celebrity-endorsed athletic products have expanded to include items of clothing that the endorser themselves has not worn in a field of play. Fans of the athlete are loyal to these products because the athlete is no longer selling just his or herself -- they are selling a lifestyle. Products that show an athletic endorser in a different light, while maintaining the brand's image, stand a good chance of retaining and expanding their fanbase.
Coming in five different colorways, the-slimmed down Jordan V.2 Grown shoes mix old-school style with contemporary fabrics and a lightweight build. Perfect for the transitional weather between summer and fall! Look for these in stores starting next month.
Implications - In recent years, celebrity-endorsed athletic products have expanded to include items of clothing that the endorser themselves has not worn in a field of play. Fans of the athlete are loyal to these products because the athlete is no longer selling just his or herself -- they are selling a lifestyle. Products that show an athletic endorser in a different light, while maintaining the brand's image, stand a good chance of retaining and expanding their fanbase.
Trend Themes
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Slip-on Footwear — The trend towards slip-on footwear continues to grow, creating opportunities for comfortable, fashionable shoes that are easy to wear.
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Celebrity-endorsed Clothing — Celebrity-endorsed clothing that promotes a lifestyle rather than just a product is growing, allowing brands to expand their fanbase with unique product offerings.
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Old-school Style with Contemporary Fabrics — The combination of classic style and modern materials is a trend that is gaining popularity, providing opportunities for brands to create unique and comfortable products.
Industry Implications
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Athletic Footwear — The athletic footwear industry can benefit from the growing trend towards slip-on shoes, providing consumers with comfortable, practical options in a highly competitive market.
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Fashion Industry — The fashion industry can capitalize on the trend towards slip-on shoes by creating fashionable yet comfortable options for everyday wear.
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Athletic Apparel Industry — The athletic apparel industry can take advantage of the trend towards celebrity-endorsed lifestyle products by creating clothing lines that promote a specific athlete's brand and lifestyle.
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