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JOOheng Tan Creates an Amazing Art Installation for Omo Promotion

 - Jun 18, 2012
References: sandworkz & thisiscolossal
Building sand castles is always a fun activity and it's even more exciting to destroy it when it's finished but you won't be thinking about that with sculptures created by sand artist JOOheng Tan.

JOOheng Tan is a three-time award-winning world champion sand sculptor who was recently requested to help OMO, a washing detergent company, create sand sculptures for their ad campaign. The campaign included children in the promotion to encourage kids to get messy with dirt. Tan built three 18-ton sand sculptures which consisted of a giant tree, a galactic setting and a dinosaur-searching escapade.

Each of the three sculptures are built with superior craftsmanship and is highly detailed to incorporate shadows, shading and depth. JOOheng Tan is truly the king of sand with his immaculate sculptures.