Jolly Rancher Pop-Tarts are the newest collaboration in the food industry, one that will likely peak the interest of those who enjoy unusual experimental food products.
Pop-Tarts is a popular toasted breakfast pastry that comes in standard flavors like Chocolate Peanut Butter, Strawberry, Raspberry, S'Mores, Chocolate Fudge, and more. The brand has been known for its unusual flavor collaborations in the past, with its limited-edition releases of flavors like root beer and caramel apple, but Jolly Rancher Pop-Tarts may be its most audacious flavor yet. Jolly Ranchers are popular hard candies, and the Pop-Tarts brand adopted three of its flavors into its pastries – Cherry, Green Apple and Watermelon.
This unlikely food industry collaboration will be available for a limited amount of time and will likely enhance both companies' brand visibility while it is still on the market.