The Toronto-based organization The Spoke Club recently teamed up with the Island Yacht Club to offer joint membership to members of each club. The partnership not only helped the Island Yacht Club recover from a steep decline in membership, but it also helped members of The Spoke Club access a whole new range of services.
To solidify the partnership between The Spoke Club and the Island Yacht Club, the two organizations created a combined experience called Spoke on the Water. The joint membership promotion now allows members of each club to enjoy the urban amenities offered at The Spoke Club, as well as the nature-oriented activities found at the Island Yacht Club. As outlined on the Spoke on the Water website: "This special partnership provides continuity in hospitality, ambience and programming between both clubs while allowing members to enjoy the unique benefits of each facility."
The unique partnership between these two Toronto-based organizations demonstrates how clubs can attract new members by offering a greater range of amenities.