The John Casablanca International Institute ad campaign shows people that they can be whatever they want to be if they simply but their mind to it. In this case, if a career in fashion, makeup or hair and beauty is what a person wants to pursue, they simply need to attend this school. The print ads may read, "Born to do this," likening students to such celebrities as Lady Gaga and Andy Warhol, but it tells people where to go to hone their natural abilities.
Created by Spring, an ad agency based in Vancouver, Canada, the John Casablanca International Institute ad campaign creatively shows off the skills attained at this school through these celebrity kid makeovers. Darcy Burns was in charge of hair and makeup while Kristina Exponential styled the models.
Key Themes Behind This Trend
- Celebrity-inspired Education
- There is an opportunity to develop educational programs that leverage celebrity influence to attract students.
- Personal Branding in Education
- Educational institutions can focus on helping students discover and develop their own personal brand, similar to how celebrities cultivate their image.
- Creative Career Path Promotion
- Promoting non-traditional career paths, such as fashion, makeup, and hair styling, can appeal to aspiring professionals looking for unique opportunities.
Where This Applies
- Education
- Educational institutions can leverage the idea of celebrity inspiration and personal branding to attract students.
- Advertising and Marketing
- Ad agencies can explore creative campaigns that showcase the skills and talents of their clients, like the John Casablanca International Institute ad campaign.
- Beauty and Fashion
- Companies in the beauty and fashion industry can collaborate with educational institutions to promote careers in these fields by highlighting celebrity influences.
