Guinness partnered with Joe Montana to celebrate the Super Bowl, bringing fans a commercial that considers what it means to be the GOAT, or "Greatest of All Time."
The 60-second ad spot shows Montana on the football field, who reminisces on his football career and what it means to be a part of a team. As Montana says, being great is about making everyone around you better, and finding a way to come back from a bad play, or even a bad year.
Throughout the ad, Guinness focuses on the difficult year so many have had a result of the COVID-19 pandemic, and considers the impact that a positive mentality can have, and the need to support those around us to strive towards the "greatest year that's still ahead of us."
Image Credit: Guinness