The 'I'm Comic Sans, Asshole' Video by Joe Hollier is Hilarious

 - Jul 18, 2011
References: underconsideration
Font fanatics everywhere will find this video by Joe Hollier hilarious with a capital H.

Joe Hollier has created this comedic clip for haters of the Comic Sans font. Comic Sans is notorious for being overly tacky and immature, and designers everywhere show the font no appreciation. Joe Hollier finally gives Comic Sans its time to shine with this menacing monologue; audiences will laugh as they hear this furious font's side of the story. Comic Sans is sick and tired of being known as a laughable lettertype, and it's finally standing up for itself.

Joe Hollier is certainly a creative "type" of video artist.

Implications - Consumers appreciate advertisements that have comedic content. They are more memorable as they provide entertainment and a unifying experience, and also spark discussion in society. Companies can appeal to potential consumers groups by infusing their marketing campaigns with comedy.