The Jo No Fui Spring Summer 2012 Runway Shows Bio-Pixelated Prints
Milla Kiss — September 24, 2011 — Luxury
References: jonofui.it & style.it
Fashion's floral invasion took a fascinating turn at the Milano Moda Donna Fashion Week Jo No Fui Spring Summer 2012 presentation, which went botanic and zooms on plants, flowers with a microscope.
Italian brand Jo No Fui showcased a series of shorts, tops, skirts and dresses with amazing bio cellular patterns. The beautifully flowing pret-à-porter garments guarantee an earthy, botanical and even bionic feel. Jo No Fui's imaginary microscope observes underwater plants, parts of trees and even cells of the bamboo: a 'Macro Flora Extavaganza.' The collection's color palette uses all shades of green, light blue, warm brown and funky orange.
Jo No Fui was founded in Rimini, Italy by a fashion-addict architect, Alessia Giacobino, in the late 90s. At the time, Giacobino worked as an architect and created interiors for famous fashion boutiques on the Adriatic coast. As a first step towards fashion, she designed a capsule collection to one of her fashion retailer clients. It was a hit, and soon Giacobino's fashion designer career and her Jo No Fui line took off. She has presented a collection at Milan Fashion Week since 2006.
Additional Photo Credits Style.it.
Italian brand Jo No Fui showcased a series of shorts, tops, skirts and dresses with amazing bio cellular patterns. The beautifully flowing pret-à-porter garments guarantee an earthy, botanical and even bionic feel. Jo No Fui's imaginary microscope observes underwater plants, parts of trees and even cells of the bamboo: a 'Macro Flora Extavaganza.' The collection's color palette uses all shades of green, light blue, warm brown and funky orange.
Jo No Fui was founded in Rimini, Italy by a fashion-addict architect, Alessia Giacobino, in the late 90s. At the time, Giacobino worked as an architect and created interiors for famous fashion boutiques on the Adriatic coast. As a first step towards fashion, she designed a capsule collection to one of her fashion retailer clients. It was a hit, and soon Giacobino's fashion designer career and her Jo No Fui line took off. She has presented a collection at Milan Fashion Week since 2006.
Additional Photo Credits Style.it.
Trend Themes
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Bio-cellular Fashion — The use of bio cellular patterns in fashion garments presents opportunities for designers to incorporate natural elements with high-tech design.
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Macro Flora Imagery — Utilizing macro flora imagery in fashion design allows for the creation of unique and imaginative patterns that break away from traditional designs.
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Zooming on Nature — Fashion that zooms in on nature and captures intricate details can inspire designers to approach fashion design with a more scientific eye.
Industry Implications
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Fashion — Fashion designers can incorporate high-tech designs and natural elements reflecting the beauty of macro flora through bio cellular patterns.
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Interior Design — Interior designers can take inspiration from nature and incorporate zoomed-in botanical imagery to introduce more natural elements into their design work.
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Scientific Photography — Zooming in on intricate details and capturing the beauty of nature through scientific photography can inspire new design trends and innovation in a range of fields.
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