Jewelry on skeletons? As an ad? Yes, indeed.
The imagery from a strong advert is meant to make you stop dead in your tracks and this certainly does that trick. This is not your average jewelery advertisement.
I think the creative director, Fabrice Frere, has really pulled out all the stops here. The idea of putting real jewels on real skeletons is morbid, which gets attention.
Imagine the designer's need to look at the detail in the skeletons to make sure they looked right for the ad? Freaky.