Jessica Alba has shunned her sexy film persona to pose bare-faced and tearful in a Hannibal Lecter-style mask. The advertisement is to urge young Americans to register to vote or face being ‘silenced.’ Hence the ‘Silence of the Lambs’ theme.
The tagline reads: “Only you can silence yourself. Make them hear you. Register to vote now.”
This advertisement comes just one month after Jessica Alba’s previous ad for the Declare Yourself campaign, in which she appeared naked, bound and gagged in black duct tape, bondage-style.