Jeremy Gutsche recently appeared on Canoe TV to discuss the rise of "potentialists," or those who have chosen to pursue hobbies, aspirations and dreams as a result of the recession. These potentialists seek personal fulfillment rather than career advancement—a distinct change from prior years.
A study commissioned by American Express found that 28% of Canadians identify themselves as potentialists. Gutsche was a consultant on the American Express study. Check out the full clip of Jeremy Gutsche on Canoe TV discussing potentialists above.
Real-Time Tracking Cameras
Interactive Coffee Farms
Hexa-Rotor Urban Vehicles
Collaborative Botanical Teas
Two-in-One Cyclist Lights
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Canoe TV: Jeremy Gutsche Discussing Potentialists
- By: Marissa BrassfieldDec 11, 2009