Jeremy Gutsche recently appeared on Canoe TV to discuss the rise of “potentialists,” or those who have chosen to pursue hobbies, aspirations and dreams as a result of the recession. These potentialists seek personal fulfillment rather than career advancement—a distinct change from prior years.
A study commissioned by American Express found that 28% of Canadians identify themselves as potentialists. Gutsche was a consultant on the American Express study. Check out the full clip of Jeremy Gutsche on Canoe TV discussing potentialists above.