Jeremy Gutsche recently appeared on Canoe TV to discuss the rise of "potentialists," or those who have chosen to pursue hobbies, aspirations and dreams as a result of the recession. These potentialists seek personal fulfillment rather than career advancement—a distinct change from prior years.
A study commissioned by American Express found that 28% of Canadians identify themselves as potentialists. Gutsche was a consultant on the American Express study. Check out the full clip of Jeremy Gutsche on Canoe TV discussing potentialists above.
Top 30 Pet Trends in October
Top 60 Auto Trends in October
Top 100 Drinking Trends in October
Experimental Multi-Disciplinary Products
CakeFfavored Pretzel Bites
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Canoe TV: Jeremy Gutsche Discussing Potentialists
- By: Marissa BrassfieldDec 11, 2009