Jeremy Gutsche was recently interviewed on BNN for his thoughts on "shockvertising," specifically on the controversial ad for Reebok Easytone Shoes that has caused much chatter amongst its viewers.
Touching upon the influences and effects of controversial commercials, Gutsche discusses with Tony Chapman from Capital C how companies use this method of shockvertising to get the attention of a wider range of audiences. Whether this form of advertising is effectively shocking or more insulting to its audience members truly depends on the execution of the ad and its targeted viewers.
Click here to watch the full 11 minute clip on BNN!
Top 30 Fashion for Men Trends in October
Cheesy Tortilla-Flavored Crackers
Peanut Butter Cup Cookbooks
Sophisticated Unicorn Gin Spirits
Haunted Chocolate Factory Tours
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
Jeremy Gutsche On Shockvertising
- By: Joanne LamSep 28, 2010