Discussing the undeniable influence of social media on tweens, Jeremy Gutsche was recently featured in Montreal Gazette referencing the significance of websites like Facebook and Twitter to the younger online community.
Pointing out these social mediums as a means of online interaction, Gutsche stresses how tweens have grown up with these virtual sharing methods and have incorporated them into their everyday lifestyle.
Implications - Jeremy is a leader in the field of cool hunting and he has been at the forefront of many of today's hot innovations. He uses social media to bolster the identity of Trend Hunter.
1. Influence of Social Media on Tweens - Opportunity for businesses to create engaging and age-appropriate content on social media platforms to reach and influence the tween market.
2. Virtual Sharing Methods - Potential for creating innovative virtual sharing platforms and tools that cater specifically to the needs and preferences of tweens.
3. Integration of Social Media Into Everyday Lifestyle - Disruptive innovation potential in developing products and services that seamlessly integrate social media functionalities into the daily lives of tweens.
1. Social Media Marketing - Opportunity for social media marketing agencies to specialize in targeting and engaging the tween age group.
2. Digital Entertainment - Opportunity to develop interactive and entertaining digital content, games, and apps specifically designed for tweens.
3. Online Safety and Privacy - Opportunity for companies to provide innovative solutions and services that ensure the safety and privacy of tweens engaging in social media platforms.