Fashionable Treasure Hunt Games

To accompany a punk-inspired Jenn Lee AW22 collection at London Fashion Week, the designer launched a virtual reality treasure hunt game with production company Renovatio Pictures. The game immerses players in a world where they can see the designer's collection on real people while they collect a trio of Love Buttons within a short span of time. Collecting the required items within the limited time frame gives players the ability to unlock looks from the new Jen Lee Autumn/Winter collection.

The empowering punk fashion collection takes cues from subculture, material reuse and statement-making accessory pieces. To present the collection to the public, Jenn Lee partnered with Taiwanese female artists Kiwi Lee, I Hua Wu and Nikki Hsieh, who were given the freedom to share the collection how they saw fit.