In a world of gigantic Samsung and Apple devices the Jelly smartphone stands out for its compact size. Despite measuring just 3.6 inches in length, Jelly is designed to do everything much larger phones can. It runs Android 7.0 Nougat and can download any app from the Google Play store. It features two cameras: a 2 megapixel one up front and an 8 megapixel lens in back. The creators of the Jelly smartphone, Shanghai's Unihertz, say the device is meant to be a secondary phone, as in the phone someone uses during business travel or while out exercising.
Having a second smartphone may sound like a luxury to some, but the Jelly smartphone is cheaper and more functional than most MP3 players. On Kickstarter a pledge of $79 is all it takes to secure one. The Jelly smartphone's Kickstarter campaign has a month left and has already shattered its funding goal. Deliveries are set to begin August 2017.
Why This Trend Is Growing
- Compact Smartphones
- The trend of smaller, pocket-sized smartphones offers convenience and portability for users on the go.
- Affordable Functional Devices
- The trend of affordable devices with multiple functionalities presents disruptive opportunities for tech companies to reach a wider market.
- Secondary Phone Market
- The growing demand for secondary phones creates opportunities for innovative and cost-effective devices.
Industries Being Reshaped
- Mobile Technology
- The mobile technology industry can explore the production and marketing of compact smartphones to cater to different user needs.
- Consumer Electronics
- Consumer electronics companies can tap into the market of affordable devices with multiple functionalities to attract budget-conscious consumers.
- Fitness and Sports Gadgets
- The fitness and sports gadget industry can target active individuals who require a secondary phone that is compact yet functional for exercising purposes.
