Soap & Glory's In the Mist of It Hydrating Jelly Mist is a soothing skincare product that offers a simple way to get the benefits of hero ingredients in seconds. This product from the brand's new Hydrate range is packed full of ingredients like hyaluronic acid, Vitamin B5 and a Triple Moisture Complex to provide instant hydration. The facial mist can be used before applying makeup, or as needed to provide refreshment and comfort throughout the day.
Jelly skincare products are appealing for the sensorial experience they provide, as well as the many benefits that they offer inspired by the world of K-beauty.
The five-piece Hydrate range from Soap & Glory also includes a day cream, a whipped night cream, serum and day lotion.
Why This Trend Is Growing
- Jelly Skincare
- The popularity of sensorial jelly skincare products creates an opportunity for brands to innovate with unique textures and formulations.
- Hydrating Facial Mists
- There is a growing demand for convenient and effective facial mists with hydrating and refreshing benefits.
- Multi-benefit Skincare
- Consumers are drawn to skincare products that offer multiple benefits, such as hydration and anti-aging properties, in a single formula.
Industries Being Reshaped
- Skincare
- The skincare industry can innovate with new jelly skincare products and hydrating mist formats, as well as multi-benefit formulations.
- Cosmetics
- The cosmetics industry can explore the use of hydrating facial mists as a prep step for makeup application, as well as integration of skincare benefits into makeup products.
- K-beauty
- The K-beauty industry can capitalize on the popularity of jelly skincare by innovating with new textures and ingredients, as well as expanding to markets outside of Asia.
