Dark and seductive, the Jean Paul Gaultier Fall 2012 ad campaign has an urban streak that is often lacking in the femme fatale storyline. In place of a luxurious and sophisticated backdrop, the photoshoot takes place in the iconic Parisian district known as Les Frigos against a graffitied wall. Somehow the gritty background doesn't compromise the sensuous black ensembles. Instead, it simply makes them more edgy.
Shot by Belgium-born photographer Willy Vandeperre and starring model Karlie Kloss, the Jean Paul Gaultier Fall 2012 ad campaign does have a mysterious air. Why is such a glamorous woman lurking in the dark streets of Les Frigos in the first place? The sultry looks are perfected with glossy waves and full makeup.