The Jean Paul Gaultier Fall 2012 Campaign Stars a Sultry Karlie Kloss
Meghan Young — June 20, 2012 — Fashion
References: jeanpaulgaultier & fashiongonerogue
Dark and seductive, the Jean Paul Gaultier Fall 2012 ad campaign has an urban streak that is often lacking in the femme fatale storyline. In place of a luxurious and sophisticated backdrop, the photoshoot takes place in the iconic Parisian district known as Les Frigos against a graffitied wall. Somehow the gritty background doesn't compromise the sensuous black ensembles. Instead, it simply makes them more edgy.
Shot by Belgium-born photographer Willy Vandeperre and starring model Karlie Kloss, the Jean Paul Gaultier Fall 2012 ad campaign does have a mysterious air. Why is such a glamorous woman lurking in the dark streets of Les Frigos in the first place? The sultry looks are perfected with glossy waves and full makeup.
Shot by Belgium-born photographer Willy Vandeperre and starring model Karlie Kloss, the Jean Paul Gaultier Fall 2012 ad campaign does have a mysterious air. Why is such a glamorous woman lurking in the dark streets of Les Frigos in the first place? The sultry looks are perfected with glossy waves and full makeup.
Trend Themes
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Dark and Seductive Ads — The use of dark and seductive imagery in fashion advertising presents an opportunity for disruptive innovation in the luxury fashion industry.
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Urban Fashion Photography — The urban backdrop and gritty setting in fashion photography opens up possibilities for disruptive innovation in the photography industry.
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Mysterious Femme Fatale Storylines — Exploring the concept of mysterious femme fatale storylines in advertising creates an opportunity for disruptive innovation in the marketing and advertising industry.
Industry Implications
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Luxury Fashion — Incorporating dark and edgy elements into luxury fashion designs and campaigns can lead to disruptive innovation opportunities in the industry.
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Photography — Utilizing urban and gritty locations for fashion photography shoots can be a disruptive innovation in the photography industry.
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Marketing and Advertising — Developing mysterious and captivating storylines in marketing and advertising campaigns can drive disruptive innovation in the industry.
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