Phil Mark, Frank Horton and Ben Sobczak all thought social media was too female-oriented, so they invented 'Jaxx.' This particular social media system is strictly made for men looking to "bro out."
Like most social media channels, Jaxx allows users to add friends. Once one's friend list is populated, Jaxx offers a number of special features. Guys can create challenges for each other involving sports, poker and other male-focused activities. There is also a message system that allows users to send a message and the receiver cannot open it until they arrive at a specific location, such as the basketball court.
Jaxx has currently been developed for the iPhone and plans to go live in July of 2012. The team is also working on developing the system for Android users.
Key Themes Behind This Trend
- Male-focused Social Media
- The rising trend of male-focused social media creates opportunities for companies to cater to a previously untapped market.
- Bro-friendly Apps
- Developing bro-friendly apps for men can offer disruptive innovation by providing unique features tailored to male interests.
- Location-based Messaging
- Location based messaging is an emerging trend in social media, and Jaxx's message system indicates an opportunity to capitalize on this innovation.
Where This Applies
- Social Media
- The emergence of male-focused social media offers growth opportunities for the social media industry.
- Technology
- The expansion of bro-friendly apps offers opportunities for the technology industry to cater to a previously untapped male market.
- Sports and Entertainment
- Bro-friendly apps such as Jaxx cater to male interests in sports and entertainment, offering opportunities for growth in related industries.
