Phil Mark, Frank Horton and Ben Sobczak all thought social media was too female-oriented, so they invented 'Jaxx.' This particular social media system is strictly made for men looking to "bro out."
Like most social media channels, Jaxx allows users to add friends. Once one's friend list is populated, Jaxx offers a number of special features. Guys can create challenges for each other involving sports, poker and other male-focused activities. There is also a message system that allows users to send a message and the receiver cannot open it until they arrive at a specific location, such as the basketball court.
Jaxx has currently been developed for the iPhone and plans to go live in July of 2012. The team is also working on developing the system for Android users.