To get fans excited about the DVD and Blu-ray release of the Back To The Future 30th Anniversary Trilogy, Universal put out a fun trailer for 'Jaws 19.'
In Back to the Future, Jaws 19 is a holofilm that is playing at a theater in October 2015, with a tagline that expresses: "This Time it's Really Really Personal." This trailer humorously imagines that the Jaws franchise kept going after the release of Jaws 2 and Jaws 3-D, getting more and more ridiculous with plot lines and titles like 'Jaws 17: Fifty Scales of Grey.'
In a similar move, Pepsi released a special edition of the Pepsi Perfect bottles that were seen in Back to the Future II.
Key Themes Behind This Trend
- Movie Spoof Merchandise
- A trend of promoting classic movies through spoof merchandise to generate excitement and nostalgia.
- Limited Edition Collectibles
- A trend of creating limited edition collectibles to celebrate special anniversaries or occasions.
- Nostalgia Marketing
- A trend of using nostalgic references to target a specific audience and promote a product or service.
Where This Applies
- Entertainment
- The entertainment industry can benefit from producing merchandise and collectibles to create anticipation and excitement for their future releases.
- Marketing and Advertising
- The marketing and advertising industry can use nostalgia marketing to attract a specific target audience and improve brand recognition.
- Retail
- The retail industry can benefit from the trend of creating limited edition collectibles as a source of increased revenue and brand promotion.
