This Trailer for 'Jaws 19' Celebrates the Back to the Future 30th Anniversary
Laura McQuarrie — October 13, 2015 — Pop Culture
References: prexamples
To get fans excited about the DVD and Blu-ray release of the Back To The Future 30th Anniversary Trilogy, Universal put out a fun trailer for 'Jaws 19.'
In Back to the Future, Jaws 19 is a holofilm that is playing at a theater in October 2015, with a tagline that expresses: "This Time it's Really Really Personal." This trailer humorously imagines that the Jaws franchise kept going after the release of Jaws 2 and Jaws 3-D, getting more and more ridiculous with plot lines and titles like 'Jaws 17: Fifty Scales of Grey.'
In a similar move, Pepsi released a special edition of the Pepsi Perfect bottles that were seen in Back to the Future II.
In Back to the Future, Jaws 19 is a holofilm that is playing at a theater in October 2015, with a tagline that expresses: "This Time it's Really Really Personal." This trailer humorously imagines that the Jaws franchise kept going after the release of Jaws 2 and Jaws 3-D, getting more and more ridiculous with plot lines and titles like 'Jaws 17: Fifty Scales of Grey.'
In a similar move, Pepsi released a special edition of the Pepsi Perfect bottles that were seen in Back to the Future II.
Trend Themes
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Movie Spoof Merchandise — A trend of promoting classic movies through spoof merchandise to generate excitement and nostalgia.
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Limited Edition Collectibles — A trend of creating limited edition collectibles to celebrate special anniversaries or occasions.
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Nostalgia Marketing — A trend of using nostalgic references to target a specific audience and promote a product or service.
Industry Implications
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Entertainment — The entertainment industry can benefit from producing merchandise and collectibles to create anticipation and excitement for their future releases.
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Marketing and Advertising — The marketing and advertising industry can use nostalgia marketing to attract a specific target audience and improve brand recognition.
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Retail — The retail industry can benefit from the trend of creating limited edition collectibles as a source of increased revenue and brand promotion.
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