The Jason Wu Spring/Summer 2015 campaign showcases an elegant, dining Karlie Kloss. The designer sat next to Kloss in the advertisements feature fresh lobsters, oysters, champagne and coffee cups.
These images mark Kloss' first time at the fore of the Jason Wu label. Photography duo Inez & Vinoodh made the high end series appear as striking as possible as Kloss was pictured atop a bar while clad in a suede camel-hued dress.
One of the most catching aspects of these Spring/Summer 2015 advertisements is the display of a bright red dress. The sequined piece popped out among the neutral backdrop. With a low-hanging cut and a formal appeal, the number will be sure to garner chic attention.
Why This Trend Is Growing
- Dining-inspired Fashion
- Opportunity for fashion designers to merge dining themes into their clothing lines
- Culinary Advertising
- Opportunity for food brands to incorporate their products into fashion advertising campaigns
- Multi-sensory Marketing
- Opportunity for brands to create immersive experiences incorporating multiple senses in their marketing campaigns
Industries Being Reshaped
- Fashion
- Fashion brands can incorporate culinary themes into their clothing lines, or sell their products through food brand collaborations.
- Food and Beverage
- Food brands can collaborate with fashion brands to incorporate their products into advertising campaigns or create standalone fashion-inspired advertising campaigns.
- Marketing and Advertising
- Marketing and advertising agencies can leverage the trend of combining food and fashion aesthetics to create innovative campaigns that merge the two industries.
