Creative Crosswalks

Jason Eppink Proves the Crossing Signal is a Total Crisis Panic Button

Jason Eppink has turned the basic crosswalk instructions to rules for surviving in total panic.

The funny signs by Jason Eppink are called ‘Total Crisis Panic Button’ and instruct people to do things like “start running, danger is imminent,” as well as a step-by-step guide for high fives, which include “start walking, build up momentum” and “raise hand, prepare for impact.”

I’m going to have to start reading crosswalk directions more—who knew they were so useful?

Interactive Crosswalks
Opportunity for technology-powered crosswalks that provide more interactive and engaging instructions.
Gamification of Pedestrian Safety
Opportunity for fun and gamified approaches to educating pedestrians about safety and crossing rules.
Creative Signage
Opportunity to use whimsical and humorous signage to grab attention and promote safety in public spaces.

Who This Affects Most

Urban Planning
Urban planning firms can incorporate technology innovatively into public spaces to make them safer and more engaging.
Advertising and Marketing
Marketing firms can help create clever and engaging signage for pedestrian safety that can be sponsored by businesses to promote their brand.
Edutainment
Edutainment companies can develop interactive and fun solutions for educating people on safety rules on the streets.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 19%
Activity 40%
Freshness 8%

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