When considering travel, affordability isn't one of the first words to come to mind, which is why a new hotel chain called Janu has arrived.
Janu is the newest venture from Aman Resorts -- a massive property company with a variety of accommodations in 20 different countries. Aman is known for its luxe resorts, residences and private accommodations, most of which retail for over $1,500 USD a night. Janu is aimed to offer a more affordable alternative, while still boasting the comfortable amenities and experiences that Aman is known for.
Janu will be opening three locations in 2020, in Montenegro, Al-Ula, Saudi Arabia and Tokyo, Japan. According to chairman and CEO, Vladislav Doronin "we wanted to create a new hotel brand with a soul and with the aim of kick-starting human interaction again.”
Image Credit: Janu
What Makes This Trend Stand Out
- Affordable Luxury Travel
- Janu's aim to offer affordable alternatives to luxury travel experiences presents an opportunity for disruptive innovation in the travel and hospitality industry by catering to an emerging market of budget-conscious luxury travelers.
- Sustainable Luxury
- Janu's emphasis on social interactions and soulful experiences in their hotels presents an opportunity for disruptive innovation in the sustainable hospitality industry by incorporating eco-friendly practices and integrating local communities into their hotel operations.
- Boutique Hotels
- Janu's personalized and unique approach to each of their hotels presents an opportunity for disruptive innovation in the boutique hotel industry by offering a more experiential and customizable approach to hospitality.
Sectors Adopting This
- Travel and Hospitality
- Janu's affordable luxury travel offerings disrupt the traditional luxury hotel industry and present opportunities for innovation in travel experiences.
- Sustainable Hospitality
- Janu's focus on social interactions and eco-friendly practices presents opportunities for innovation in the sustainable hospitality industry.
- Boutique Hotels
- Janu's personalized approach to each hotel presents opportunities for innovation in the boutique hotel industry by offering a more customized guest experience.
