The Window Switchero

 - Aug 16, 2007   Updated: Jun 16 2011
Let's say you're surfing some juicy web sites at work and the boss walks in. As he steps into a position to see your screen, you step on the foot switch and change the window to your Microsoft Word document. "Keep up the good work." he says. "Alrighty," you reply with a grin. This scenario can happen to you with this contraption from Thanko.

Implications - Consumers idealize the lives of celebrities, athletes and other seminal cultural icons. For male consumers, James Bond is a figure that represents manliness in its purest form. Companies looking to nurture a connection with male consumes should create ads that leverage this archetype of the idealized male figure.