The Counter Custom Burgers is kicking up the heat in 2021 with the debut of its new Jalapeño Cowboy Burger.
A spicy, yet deliciously fresh creation, The Counter's new Jalapeño Cowboy Burger is perfect for when you need something hearty. The new burger starts with an all-natural angus beef patty, which is then topped with melted pepper jack cheese, chili lime bacon, fresh avocado, marinated candied cowboy jalapeños, lettuce, tomatoes, and sliced red onions. The whole thing is served on a toasted brioche bun for a touch of sweetness, along with a side of chipotle aioli for that extra zing.
The new Jalapeño Cowboy Burger can currently be found at participating The Counter Custom Burgers locations for a limited time.
Image Credit: The Counter Custom Burgers
What Makes This Trend Stand Out
- Spicy Burger Trend
- The trend of creating spicier and more flavorful burgers has the potential for expanding menu options and reaching new audiences.
- Customized Burger Trend
- Customized burgers, such as those offered by The Counter Custom Burgers, provide opportunities for chains to cater to individual tastes and preferences while increasing customer loyalty.
- Jalapeño Trend
- Jalapeño-infused dishes, such as The Counter Custom Burgers' Jalapeño Cowboy Burger, have the potential for driving interest in more adventurous flavor profiles and creating unique menu offerings.
Sectors Adopting This
- Fast-casual Restaurants
- Fast-casual restaurants can leverage the customization trend to increase customer loyalty and create new menu items, ultimately driving sales and business growth.
- Gourmet Burger Chains
- Gourmet burger chains, such as The Counter Custom Burgers, can leverage the spicy burger and jalapeño trends to create unique menu items that differentiate them from competitors and increase customer interest.
- Food and Beverage Retail
- The success of spicy and customized burgers could translate to new product offerings in food and beverage retail, presenting an opportunity for innovators to tap into this trend and create new, highly sought-after products.
