In response to Apple releasing the iPhone 6, iPhone 6 Plus and the Apple Watch at its latest keynote event, Samsung released a series of videos entitled: 'It Doesn't Take A Genius.'
The videos mock everything from the livestream itself to the size of the new phones to their battery capabilities. In this particular ad, Samsung hones in on the wearable technology that Apple announced, and states that "It doesn't take a genius to see that the next big thing is already here," making reference to the Galaxy Note 4 + Gear S. In the videos, one guy tries to dupe the other by stealing his phone, and shoves a watch in his face. This isn't the first time Samsung has so blatantly poked fun at Apple, and this definitely won't be the last we've seen of this rivalry either.
What's Driving This Trend
- Satirical Advertising
- Companies are using humor to gain an edge over their competitors in advertising and marketing.
- Wearable Technology
- Wearable technology is becoming a major focus for both Samsung and Apple, and companies within this industry can benefit from their marketing efforts.
- Brand Rivalry
- Brand rivalries are becoming increasingly fierce as companies try to outdo each other, providing opportunities for businesses that can leverage this dynamic.
Who This Affects Most
- Smartphone Manufacturing
- Smartphone manufacturers can benefit from the attention that Samsung and Apple are bringing to the industry with their advertising and new product releases.
- Wearable Technology
- Wearable technology companies can capitalize on the increasing interest in this niche market and the competition between Apple and Samsung.
- Advertising and Marketing
- Advertising and marketing firms can create campaigns using humor and competition to help their clients differentiate themselves in crowded markets.
